Project – True Blood
True Blood – Dig Deeper
Internet Application Management
Reliam worked with BBDO & B-Reel to help produce a promotion for HBO’s True Blood. This promotion entailed a live promotional site for two months as well as one month for setup, configuration, and testing. The promotion included a heavy multimedia flash front-end with a high number of expected visitors. To ensure such a high-profile and highly publicized site could handle large traffic spikes, Reliam implemented custom load testing, along with their standard Internet Application Management services.
This promotion named “Dig Deeper” won many awards including FWA site of the day.